How to use conversions to measure your PPC campaign?
When you run a PPC campaign, you need to measure the campaign's outcomes to ensure that it is going in the right direction. Some of the factors that help to measure your PPC campaigns are clicks, impressions, the average cost per click and conversions. Out of all, conversions are the most important thing to check how your campaign is affecting your business's results. Even if you have hired a PPC agency in Toronto , they will use conversions, along with other metrics to measure the success of your campaign. What are the conversions? A conversion is an action or event that a customer takes on your website or app. This action or event is chosen by you to measure the purposes of your PPC campaign. It must have some value for your business and should also fit within the targets you have set for your campaign. Conversion Types There are many types of conversions that you need to know: Website purchase: The most common type of conversion when someone buys some