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Showing posts from September, 2021

How to leverage the powers of social media marketing and PPC together?

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  Sometimes, too many choices might create a dilemma for us. For example, if you visit a restaurant and find a wide variety of cuisines, you might get confused. How will you order? You will order for one cuisine and stick with it, most probably.  That is the reason why most digital marketers ask us to focus on one approach. He might ask to focus on SEO or PPC, or social media marketing. Digital marketing is not a restaurant. You can mix any two marketing approaches and get more superior results.  For example, you can mix PPC and social media marketing. Such cross-channel efforts always work in your favour. The main issue is digital marketers consider paid search and social media as they are entirely different identities. They are not. PPC management Toronto is entirely different from social media management. You can mix them well to achieve desired outcomes.  Let’s check out how you can mix both of them. Gather information For example, you can get more insights from social media platfo

How to design SEO-friendly websites?

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  Search engine optimization is not an option anymore. You need to have it included in your marketing strategy. In fact, people are abandoning their traditional marketing approaches and embracing digital marketing approaches as they are cost-effective, and offer superior benefits.  Having an SEO-friendly website can offer you some great benefits. Ask the web design company you have hired to design an SEO-friendly website so that Google crawlers find it easy to crawl your website and understand content. Google will then index your website accordingly in their database.  It is a common tendency to click on the first few results on Google when you search something. Hence, it is highly crucial that you design an SEO-friendly website that ranks higher on the search engine results. Hire SEO services Toronto to stay in sync with the design team to build an SEO-friendly website.  How to do it? Here is a quick outline for designing an SEO-friendly website. SEO-Friendly On-page Optimization  It