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How to Get the Right Impact of Social Media on SEO?

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There is a question in everyone’s mind whether social media does have an impact on your SEO activities? Do your shares, retweets and likes of your page increase the visibility on the search engine results page? There have been numerous studies conducted, and one of them was carried out by HootSuite, which suggests that there is a direct link between social media links and higher rankings. Do you think it is coincidental that the content ranking well on Google has most of the shares, likes and retweets? Most of the experts say that the rankings are not directly affected by social signals. While you may say that social media shares assist in better SEO rankings. It does not mean that social media shares always indicate better rankings. A piece of content can get thousands of shares on Twitter without getting into Google SERPs. Whenever social media does impact the rankings on Google, it is due to the following reasons. Content that gets shared a lot gets the most