3 Excellent Ways to Blend Social Media to Your Web Design
Social media has created a rave in the digital world. Today, as more and more organizations are creating websites, it has become imperative to popularize the brand. And the best way to do that is by blending social media into your web design. This write-up will throw light on some of the ways to blend social media with your web design.
However, before that, it is imperative to understand that creating a website has become more of a necessity nowadays. And when you blend that with social media, it gives powerful ammunition to your site’s visitors to learn about your products and services, learn about customer feedback, and learning about your customer service. There was a time in the past when traditional websites used to drive the attention of your target audience. Today, it has become imperative to employ different social media icons like Facebook, Google+, YouTube, Twitter and Pinterest to get the message across.
The question now is, as a web design company, should you ditch your website? The answer is absolute, no. However, if you wish to make your website genuinely engaging and increase conversions, it is essential to take some lessons from popular social media sites.
As promised, let’s now look at some excellent ways to blend social media into your web design.
Inform the Customers About the Social Media Sites You are On
Your website visitors need to be aware of the social media networks where you are socially active. This way, they will be able to share your products and content. It is equally imperative to place the social media icons on your website in such a way that they are visible to the visitors easily.
Having “Follow” icons in the header/footer of your website, if possible, on every page is the key to get your brand engaged. You should also have “share” and “like” icons on every blog post on top of the webpages to provide excellent, value-added information.
Also, include a call to action button every time. For example, having a “like” button on Facebook icon, “follow” button on the Twitter icon or “Join the discussion” button on the LinkedIn icon. This will motivate your website visitors to engage with your brand.
Apart from this, design your social media icons in such a way that it should sync well with the style and feel of your website. Thanks to this aspect, it is possible to attract the attention of your visitors, and they are more likely to click on your social links.
Enable Social Logins to Make it Effortless to Connect
Thanks to the social logins, today, you do not have to set up your individual login unless you wish to. Visitors can log in using their Facebook or Twitter accounts. This provides an excellent opportunity for the sites to create an internal community to share specialized content and stay connected with the users. On top of that, providing options to people to log in using their social accounts instead of the tedious filling up of the registration process increases the conversion rate for user registrations.
Make Your Web Design Social Media Friendly
Today organizations need to design websites from code to content to commerce that complements social media user experience. A prime example of that is, today, on several homepages, the static content has been replaced with variable content that feeds from different sources like blog feeds, news feeds, social media feeds, etc.
In recent times, executing Facebook Open Graph and Twitter cards on the website is the appropriate way to have a good presentation of your website on social networks. The best way is to start executing it from the inception by affiliating with a company specializing in social media marketing Toronto.