How to Get the Right Impact of Social Media on SEO?

There is a question in everyone’s mind whether social media does have an impact on your SEO activities? Do your shares, retweets and likes of your page increase the visibility on the search engine results page?

There have been numerous studies conducted, and one of them was carried out by HootSuite, which suggests that there is a direct link between social media links and higher rankings. Do you think it is coincidental that the content ranking well on Google has most of the shares, likes and retweets?

Most of the experts say that the rankings are not directly affected by social signals. While you may say that social media shares assist in better SEO rankings. It does not mean that social media shares always indicate better rankings.

A piece of content can get thousands of shares on Twitter without getting into Google SERPs. Whenever social media does impact the rankings on Google, it is due to the following reasons.

• Content that gets shared a lot gets the most number of views.
• Content that gets to be viewed many times gets linked to other sites.
• The extra backlinks are the result of better rankings
• Better ranks result in enhanced social media activity.

This is where you must opt for prominent SEO services in Toronto to ensure a good ranking of your site. Let’s now look at the different ways you can create a powerful impact using social media.

Create Linkworthy Content

Always keep this in mind: In case your site has a poorly written, uninteresting or little content then you might find it difficult to find a link for your site. One of the primary culprits is self-promotional content. Although these pages are essential, they are unlikely to get enough traction on social media.

Instead of writing the same topic on your blog, create content that is informative and less promotional. You can try writing tutorials that provide information to the readers, useful tips, a well-designed infographic or something that attracts the people to share it with their audience.

However, do not speed a lot of time on it. Have a couple of comprehensively written blog posts with exciting statistics. This way, you can get lots of opportunities to get a lot of shares along with useful links from influential sites.

Never Try Building Links on Social Media

Yes, it’s true that social media sites like Facebook, Twitter and LinkedIn are authoritative; however, links from personal accounts on those sites tend not to be. You might not be aware of it: Most of the links from personal accounts are “no-follow links.” In simple terms, they do not have any impact on enhancing your search engine rankings. And even if they pass reputation, it would be from your personal account and not a business account.

In addition to this, links on social media disappear within minutes or hours - they don’t stay visible like links on websites. Instead of thinking of social media to build links, it is imperative to think of as a way to build followers. That does not necessarily mean going after as many people as possible.

If you need to create your brand on social media networks, get in touch with a reputed social media agency.