Tricks to drive more traffic through Social Media

The world of social media is always changing and coming up with new activities and ways to increase traffic for your website and generating leads. Social media marketing is one of the most common ways to interact with your target audience. The digital world is expanding, and numerous people are taking it forward with their social media agencies to help companies reach their target audiences. The Younger generation and even kids are hooked to social media, and on average, humans spend 144 minutes on social media per day or more. But not all the visitors generate conversion, so many social media wanderers are only looking for content or killing time.

A lot of genuine conversions are also generated through search engine traffic for which businesses contact SEO services in Toronto, as they need to make strategies and need guidance to implement necessary steps. SEO optimization can drag effective organic traffic to your website, offering quality leads. But social media has its benefits and is essential for your business. It is everywhere, and mostly all age groups use it these days. It will help your company create a brand image, interact with more people, and build a community, keep in touch with people and engage them with your products and deals.

Social media traffic is all about engaging content. You need to be active and share creative and engaging content frequently. Below are some of the vital conversion tricks suggested by most of the social media agencies which might be helpful to your business:

1. Retarget your audience:

A lot of companies tend to give more importance to new leads and focus on getting new customers. But re-engaging and keeping in touch with older customers is equally important. For a fact, retargeting existing customers is cheaper than attracting new customers, and social media agencies would agree with this. Especially talking about small businesses, they can make more sales to their existing customers comparatively. And one of the best platforms to retarget your audience is through Facebook. Through your Facebook ad page, build engaging advertisements that will reach people who have taken some action on your page or post previously. Once you do this, it will surely bring more traction on your site.

2. Create shareable content:

Don't focus only on selling, but also on building their interest. Create some content and use them as assets to attract users and gather some accurate data. Good content will increase your audience. And then you can use this data to sell your products and even remarket. To implement this, you can engage your audience in some interesting blogs, go live from your account, arrange a webinar, market your brochure, share visual content like videos, gifs, infographics, etc. Make sure you use attractive graphics for people to grab your audience's attention to take a look at your attractive creative. And while sharing any of this, add your website or landing page link to it. Whoever likes it and shares it further may also share your link, which will help you increase new traffic and conversion.

3. Publish stuff when your audience is active:

It is disheartening when you publish a really attractive post with thoughtful content, but end up getting an average response. To not let this happen, you need to know what is a good time to post on social media. The best time post on any social media platform depends on your business, the platform, and the audience. But considering the most popular social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, the interaction of audience peaks at a specific time.

• Facebook - Thursday 8.00 PM maximum users are active, liking, commenting, and sharing content. 
• Twitter - Thursday at 5.00 PM is the most preferred time to share a tweet.
• Instagram - Friday evening is when most engagement is received.
• Pinterest - Friday 1.00 AM is its peak hour.
• LinkedIn - Wednesday morning

The above is believed to be the best time to publish the best of your content as per numerous social media agencies. Still, they do suggest creating and publishing content on a regular basis. If you ghost your audience, they might as well forget you or unfollow you.

Social media is not as easy as you think it is. You must put in reasonable efforts and plan your social media strategy with the help of social media agencies who can guide you to get more traffic and business from social media platforms.