Social media tips for web design and development

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If you are designing a website for your business, you need to ensure that you take care of some social media-friendly tips to incorporate in your website to earn some brownie points. When you hire a web design company in Toronto, you need to ask them to follow these tips.

Stay tuned!


Implement Consistent Page Branding

First and foremost, check your profile images on your social media accounts and ensure that they are not fuzzy and unclear. Do you think your client would ask you to develop a website if your social media accounts have no clear images? In this digital world, your social media accounts are your first impression and in addition to that, you also need to ensure that you are using consistent branding assets across channels. Whether it is your logo or tagline, use the same color, size and design across all the platforms to achieve uniformity. Don't show your brand disorganized and chaotic.

Craft Profile Descriptions Carefully

Ask any social media agency professional and he will tell you how important profile descriptions in social media accounts are. You need to ensure a short, crispy, accurate and quick bio or description about what your brand stands for and what it does. All social media platforms have different rules and word limits when it comes to profile descriptions. However, many tools can help you to come up with good profile descriptions such as SEMrush and others. Also, you need to ensure that you don’t compromise with the relevancy while writing profile descriptions.

Display Reviews


Whether you believe it or not, reviews and ratings play a huge role when users make buying decisions. You cannot ignore them. If you have some good reviews on your Facebook page, it is a good sign of social proof. What happens when a potential client has to choose between you and your competitor and you have some great positive reviews compared to your competitor? You will surely earn some brownie points here as you have social proof. Getting positive reviews and showing them on your website portfolio section can be a good thing.

Use Social Media Listening Tools

To get a competitive edge over others, you need sharp ears that can listen in conversations and social media platforms can help you with it. An ideal way is to create Twitter lists where you can create lists of competitors and other accounts. Keeping a sharp eye on what your clients are doing also can be a great way to listen to what others are thinking. Following relevant industry handles and pages also can help you to know what is going on in the industry.

Conclusion

When you hire a web design company in Toronto, you need to discuss how to use social media platforms to get more attention and authoritative space on the digital sphere. Stay active and alert on social media platforms to reach out to your customers.
Location: Toronto, ON, Canada

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