The Ultimate Step-by-Step Guide to PPC Campaign

 

PPC or pay-per-click is a popular paid digital marketing strategy. With PPC, you can send traffic to your business website by paying for each click. Facebook Ads, Google Adwords, BingAds are the most common types of PPC. 

Traditional search engine optimization (SEO) strategies can help your business to appear in Google’s front page listings. Still, with the present extensive online competition, it takes time and dedication. Since you’re paying for the privilege to rank on the 1st page of SERP with PPC, this mode of advertising can shorten that timeline drastically. 

In our guide, we’ll discuss tips and hacks to help you utilize the benefits of PPC campaigns. We’ve specifically highlighted the PPC ad frauds that can hamper your campaign and ruin your investments.

Let’s get started! 

Hire PPC agency Toronto to manage your PPC campaigns.

Step-by-Step Guide to PPC Campaign

Determine Your Campaign Objectives 

Why do you want to run a PPC Campaign? Increase sales, get inquiries or improve engagement? Determine the objective of your campaigns before your our in your investments.

Decide A Budget For Running The Campaign

Determining a budget is an essential initial step. There is no minimum or maximum investment. It is advisable to test the market with a small-budget campaign and increase the amount you see fit. 

Hire a company for PPC Management Toronto that helps you with a tailored campaign plan within your budget.

Prepare a List Of Relevant Keywords 

PPC ad platforms run campaigns based on the keywords. Selecting an accurate list of keywords relevant to your business is extremely important to your advertisement success. SEO services Toronto uses various professional tools to determine the most effective keyword list.

Bid On Keywords 

PPC advertising functions like auctions where you bid on your chosen keywords. If the competition is fierce, this can be an expensive proposition. This is where the expertise of a reputable SEO Company Toronto, comes into play. Professional agencies use tools, including Keyword Planner, SEMRush, etc., to offer you data-driven insights into what your competitors are paying and enable you to modify your bid.

Set Up Different Keyword Campaigns 

Divide your keywords into different groups and launch separate campaigns. You can categorize them based on types of service/products, different target audiences, benefits, etc. This ensures better response and efficient results.

Create Keyword-Optimized Headings And Ad Copy 

Your prospective clients will type keywords in the search bar of Google, Facebook, Bing or any other search platform. The best PPC Agency Totonto will creatively draft your ad copy or headlines, including the keywords.

What Are PPC Ad Frauds

PPC Ad fraud is a hurdle for everyone working in the digital advertising industry. Ad fraud can impose a devastating effect on your advertisement budgets, ROI, and campaign data.

Types Of Ad Fraud 

Bad Bots 

Bad bots can perform repetitive actions, including fake clicks, at a swift rate. This allows them to register an enormous volume of fraudulent clicks that can drain your campaign budgets quickly.

Click Farms

Click Farm involves human spammers. As the name suggests, specific malicious organizations hire workers to manually click on online PPC ads by offering them a meagre amount of money. These fraudulent attempts aim to increase your CTR rate and ultimately drain your PPC ad budgets.

Datacenter Traffic 

Fraudulent organizations weaponize data centers as a medium to launch malware attacks. Mainly data centers’ technical infrastructure is used as a proxy/anonymizer VPN to obscure their operations and/or location and generate massive amounts of online traffic.

Click Spamming 

In click spamming fraud, fraudsters use real users to execute clicks. In such cases, the fraudsters are already operating when a user accesses a web page. From there, fraudsters can execute fake clicks, perform clicks to hidden ads running in the background, etc.

Geomasking 

Geomasking, as the name suggests, involves fraudsters hiding the location of the clicks that they execute. Advertisers invest in local PPC campaigns depending on their site. The fraudulent attempts spoof device IP addresses and trick advertisers into thinking that the generated clicks are valuable, leading to payouts for the fraud clicks. To prevent pattern analysis and identification of fraudulent activity, fraudsters also mask their locations.