How to leverage the powers of social media marketing and PPC together?

 

Sometimes, too many choices might create a dilemma for us. For example, if you visit a restaurant and find a wide variety of cuisines, you might get confused. How will you order? You will order for one cuisine and stick with it, most probably. 

That is the reason why most digital marketers ask us to focus on one approach. He might ask to focus on SEO or PPC, or social media marketing. Digital marketing is not a restaurant. You can mix any two marketing approaches and get more superior results. 

For example, you can mix PPC and social media marketing. Such cross-channel efforts always work in your favour. The main issue is digital marketers consider paid search and social media as they are entirely different identities. They are not. PPC management Toronto is entirely different from social media management. You can mix them well to achieve desired outcomes. 

Let’s check out how you can mix both of them.

Gather information

For example, you can get more insights from social media platforms and use those insights for your PPC campaigns. Twitter is the platform where you can get the most viral headlines that are highly effective. Such cross-channel insights might help you to make your campaigns more effective and result-oriented. Hire a social media management agency that has used such mixed channel strategies to get more leads for your business. 

In addition to that, when you leverage such information with such channels, it will save your time running different testing methods for topics. You can also fine-tune your existing PPC or other campaigns as per the insights you get.

Track your ROI 

Tracking your ROI is the most crucial step for any optimization technique. First of all, you need to find the platform which is performing well for you. Also, you can check out what your competitors are doing. Check out what trends and insights they are using to run their PPC or other campaigns. 

Also, you can find out which social media posts, strategies, blog posts, and headlines are getting the most attention. Where do you lag? It is very crucial to know such information to leverage in your campaigns.

Marry your brand across channels 

Brand inconsistencies are not accepted. You need to ensure that your brand voice is the same across all channels. Whether you are doing PPC management Toronto or posting a blog on social media channels, ensure that the tone, visuals, and other things are similar and consistent.

Use PPC to grow on social media 

If you don’t have a strong presence on social media platforms, you can use PPC to improve it. How do you do it? You can first start sending sponsored PPC clicks to your social media profiles. You can encourage your genuine customers to follow your social media pages. Ensure that you keep sharing insights and valuable information.

Use PPC to drive social shares

When content is valuable and solves the issues and questions of users, you will get more leads and genuine traffic for your website. When people engage with your post, they will surely share it on their social media profiles.

Conclusion

Ensure that you do your PPC management Toronto in a manner that helps you to engage your visitors on social media profiles. When you combine your efforts and focus on both approaches interchangeably, you will surely get excellent results in terms of engagement, leads, and conversions.