Questions to ask to the PPC agency before hiring

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Pay per Click marketing is one of the best and highly-effective digital marketing approaches that has carved a niche for itself. One of the best things about PPC marketing is that you can get amazing results in just no time. When you go for SEO, it is a time-consuming approach. On the other hand, PPC marketing takes less time to deliver superior results. 

However, you need to ensure that you do the right PPC marketing. You need to hire a PPC agency Toronto that has a proven track record and has a team of PPC professionals who leverage their expertise to offer you superlative results. 

Being a business owner or a digital marketer, you might have a question- what questions to ask to a PPC agency. If you too are confused about it, this post is for you. 

Which PPC channels and strategy do they recommend? 

You need to have a list of specified goals before you approach any PPC agency.  There are two major PPC platforms that you need to know about: Google’s Adwords and Microsoft’s Bing advertising. They both combined represent 98% of searches. So, you need to decide whether you want to use one or both of these platforms for your PPC campaign. 

Ask the PPC agency whether they offer PPC services for both of these platforms or not. Both of these platforms have their own benefits and you need to choose wisely.

Do they have all the tools to launch a campaign? 

Another thing that you need to ask them is whether they have an in-house setup with all the tools and technologies to launch a PPC campaign. Many companies take up projects and outsource them further. You obviously don’t want to hire such companies. That is why you need to ask this question. Hire a company that has everything necessary to run a successful PPC campaign under one roof.

Also Read: Everything that you need to know about ecommerce paid ads

Do they have a web development team for website optimization? 

You need to have a website that is highly optimized for a search engine such as Google. The website must have a fast loading time, should offer a good user experience to visitors, and must be optimized for relevant keywords. If the PPC agency you hire does not offer website development services, you might need to hire a web design agency Toronto separately. Ask whether the agency offers website design and development services or not. 

How good are they at reporting?

Another thing that you need to ask them about their reporting routine. You obviously want to know the progress happening with the campaign once it starts. Hence, it is crucial that they report to you at least once in a week. Some PPC agencies have a monthly reporting routine and if you are fine with it, you can hire them. Also, ensure that they stay in touch with you on a daily basis so that you can give your inputs and suggestions. 

Conclusion

Hiring the right PPC agency in Toronto is a crucial thing to get superior and noticeable results. Ensure that you scrutinize each possible thing before finalizing the agency for you. Only the right company that has a team of professionals with adequate experience can help you to offer you results that you expect.

Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada

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