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Showing posts from December, 2021

How web design and digital marketing are related?

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  In the era of digitalization, your website is the first thing that your potential customers will come across when they want to interact with your offerings. Hence, you have to earn their trust in the first impression to earn some brownie points.  Having an intuitive, impressive, and highly-navigational web design is what you need to impress your visitors. You have to ensure that you put your best foot forward in web design. Hiring a good web design agency Toronto can make things easy for you.  Now, let’s explore the relationship between good website design and digital marketing. We all know that digital marketing is the need of the hour in today’s times. Though traditional marketing channels are effective and in practice, digital marketing has shown amazing results. You cannot survive today without a foolproof digital marketing plan for your business.  Let’s explore some factors that connect website design with digital marketing. User experience Google has reveale...

Questions to ask to the PPC agency before hiring

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  Pay per Click marketing is one of the best and highly-effective digital marketing approaches that has carved a niche for itself. One of the best things about PPC marketing is that you can get amazing results in just no time. When you go for SEO, it is a time-consuming approach. On the other hand, PPC marketing takes less time to deliver superior results.  However, you need to ensure that you do the right PPC marketing. You need to hire a PPC agency Toronto that has a proven track record and has a team of PPC professionals who leverage their expertise to offer you superlative results.  Being a business owner or a digital marketer, you might have a question- what questions to ask to a PPC agency. If you too are confused about it, this post is for you.  Which PPC channels and strategy do they recommend?  You need to have a list of specified goals before you approach any PPC agency.  There are two major PPC platforms that you need to know about: Google’s Adw...