How web design and digital marketing are related?

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In the era of digitalization, your website is the first thing that your potential customers will come across when they want to interact with your offerings. Hence, you have to earn their trust in the first impression to earn some brownie points. 

Having an intuitive, impressive, and highly-navigational web design is what you need to impress your visitors. You have to ensure that you put your best foot forward in web design. Hiring a good web design agency Toronto can make things easy for you. 

Now, let’s explore the relationship between good website design and digital marketing. We all know that digital marketing is the need of the hour in today’s times. Though traditional marketing channels are effective and in practice, digital marketing has shown amazing results. You cannot survive today without a foolproof digital marketing plan for your business. 

Let’s explore some factors that connect website design with digital marketing.

User experience

Google has revealed multiple times that user experience is one of the most important ranking factors to determine the page’s relevancy. User experience is an integral part of web design, and hence, you need to ensure that your visitors have the best time while touring your website. They should get what they are looking for while putting in minimum effort. User experience also plays a major role in motivating visitors to take action on your website. Hence, it is vital to offer a good user experience to ensure good conversions, sales, and revenues.

Consistent Branding

The look and feel of your website should be consistent with your brand to ensure superior brand awareness. Ensure that your brand logo, colors, font, and images perfectly represent your brand. It will help in your digital marketing campaign as well.

Content and Image Optimization

A good website also has content and highly optimized images for keywords. Keyword-rich content and images are vital to rank your pages on the search engine results. Also, you need to ensure that the content and images are properly placed on the page to make it visually appealing. Ensure that you hire the best marketing agency Toronto for that.

Conversion Rate

Conversion rate is the percentage of visitors who take action on your website, such as filling the form or purchasing a product. When your website design is not up to the mark, there are fewer conversions. If your website does not offer users a good and visually pleasing experience, you are in trouble. You immediately need to work on your website design if you continuously struggle with lower conversion rates.

Conclusion

These are the things that you need to keep in mind when designing your website. You cannot separate your digital marketing effort, and website design plays an important role. Ensure that you choose the best web design company in Toronto to create a visually appealing website.
Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada

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