When a user visits your website, he will take just 5 to 10 seconds to determine whether he wants to stay on the page or leave. All you have is maximum 5 to 10 seconds to impress the user and if you fail to do so, all your efforts to bring him on the website will go in vain.
That's where the design of your web page plays a role. An attractive website with smooth navigation and the superior view will impress your users and you will get some buying time. Now, he might visit other pages and take some desired actions you want him to.
How to make a website impressive? What are the things that you need to keep in mind while designing a website? In this post, we will discuss some of them.
Have a plan
You can’t just hire a web design company in Toronto and start designing your website. You need to take some time to map out the buyer's journey from the moment he visits your website to the moment he becomes your customer.
On which page he will land, what content is he going to read and what offers is he going to convert on are some of the questions that you need to address. When you use these questions while designing your website, you will be able to make a user the part of your sales funnel easily.
Your user should be able to find the right answers at the right time and in the right order. Keep showing him irrelevant things and he will simply move to your competitor.
Remove the following from your website
Certain elements might make your user's experience poor and detracting. Too long content, complicated animations, stocky images, are some of the things that might not create a good impression.
With an attention span of 5 to 10 seconds, you don’t want these unnecessary elements to distract them. Use short, powerful content to give them information about your offerings.
Include social share and follow buttons
When a user finds your website's content highly readable and enchanting, he will likely to share it with his peers. You need to provide social media shares and follow buttons on every page to keep them engaging. If you don't do that, you might miss out a lot of social media traffic generated from your blog. Add social share buttons and you will see a large number of people reading your blogs.
Get found
Hire a digital marketing agency in Toronto and design an SEO strategy to take your website on the top position of the search engine results. Remember, genuine organic traffic is very important to get more authentic leads. You need to ensure that you get found by your target audience. Implement call-to-action
When users come to your website, you need to guide them to take actions. They should know what they need to do next or they will be confused and leave. You need to direct them with call-to-action buttons to take the next step.
However, you also need to understand that a large number of such call-to-action buttons will disengage your users.
Use the right images
High-definition images can make a website more attractive and engaging. Use only relevant images that fit with the message you want to convey to the audience. Hire a photographer to take some cool images or you can buy images from the internet.
Conclusion
Having a responsive web design that performs well in all types of device is also necessary. Hire a web design company in Toronto with a superior track record and they will come up with an impressive web design that serves the core purpose.
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