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How web design and digital marketing are related?

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  In the era of digitalization, your website is the first thing that your potential customers will come across when they want to interact with your offerings. Hence, you have to earn their trust in the first impression to earn some brownie points.  Having an intuitive, impressive, and highly-navigational web design is what you need to impress your visitors. You have to ensure that you put your best foot forward in web design. Hiring a good web design agency Toronto can make things easy for you.  Now, let’s explore the relationship between good website design and digital marketing. We all know that digital marketing is the need of the hour in today’s times. Though traditional marketing channels are effective and in practice, digital marketing has shown amazing results. You cannot survive today without a foolproof digital marketing plan for your business.  Let’s explore some factors that connect website design with digital marketing. User experience Google has revealed multiple times th
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Questions to ask to the PPC agency before hiring

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  Pay per Click marketing is one of the best and highly-effective digital marketing approaches that has carved a niche for itself. One of the best things about PPC marketing is that you can get amazing results in just no time. When you go for SEO, it is a time-consuming approach. On the other hand, PPC marketing takes less time to deliver superior results.  However, you need to ensure that you do the right PPC marketing. You need to hire a PPC agency Toronto that has a proven track record and has a team of PPC professionals who leverage their expertise to offer you superlative results.  Being a business owner or a digital marketer, you might have a question- what questions to ask to a PPC agency. If you too are confused about it, this post is for you.  Which PPC channels and strategy do they recommend?  You need to have a list of specified goals before you approach any PPC agency.  There are two major PPC platforms that you need to know about: Google’s Adwords and Microsoft’s Bing adv
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Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada
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4 new post-pandemic website design trends that you need to know in 2021

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  The first thing that someone notices when he visits your website is design. Design is also an essential and the most crucial part to grab the attention of your visitors. If you have messed up there, you might be in trouble. During the recent Covid-19 outbreak, we have witnessed many changes in business strategies, processes, and many more. Even web designers have changed their working methodologies and made some new normals in web designing which we will discuss today. Before you hire a web design company Toronto , it is advisable to read this post to know new web designing trends pertaining in the market. Designers have started using new soothing and eye-pleasing color palettes Due to the need to attract the attention of a visitor, designers have always used bold, strong colors with powerful impressions. Also, they have been using more variety of gradient schemes in web designing. However, these strong, bold colors are replaced with soft, cool-down colors that offer a reassuring eff
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Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada
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How to leverage the powers of social media marketing and PPC together?

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  Sometimes, too many choices might create a dilemma for us. For example, if you visit a restaurant and find a wide variety of cuisines, you might get confused. How will you order? You will order for one cuisine and stick with it, most probably.  That is the reason why most digital marketers ask us to focus on one approach. He might ask to focus on SEO or PPC, or social media marketing. Digital marketing is not a restaurant. You can mix any two marketing approaches and get more superior results.  For example, you can mix PPC and social media marketing. Such cross-channel efforts always work in your favour. The main issue is digital marketers consider paid search and social media as they are entirely different identities. They are not. PPC management Toronto is entirely different from social media management. You can mix them well to achieve desired outcomes.  Let’s check out how you can mix both of them. Gather information For example, you can get more insights from social media platfo
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Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada
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How to design SEO-friendly websites?

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  Search engine optimization is not an option anymore. You need to have it included in your marketing strategy. In fact, people are abandoning their traditional marketing approaches and embracing digital marketing approaches as they are cost-effective, and offer superior benefits.  Having an SEO-friendly website can offer you some great benefits. Ask the web design company you have hired to design an SEO-friendly website so that Google crawlers find it easy to crawl your website and understand content. Google will then index your website accordingly in their database.  It is a common tendency to click on the first few results on Google when you search something. Hence, it is highly crucial that you design an SEO-friendly website that ranks higher on the search engine results. Hire SEO services Toronto to stay in sync with the design team to build an SEO-friendly website.  How to do it? Here is a quick outline for designing an SEO-friendly website. SEO-Friendly On-page Optimization  It
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Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada
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Tips for Creating a Website on a Low Budget

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  In the era of digitalization, having a responsive and highly impressive website is a must thing. Your website is like a shop that stays open for 24*7 and educate visitors about your business, offerings and vision.  However, there are chances that you might not have a budget to develop a website, especially when you have just started your business. What to do in such a condition when you have a low budget for website development. The best thing is to hire a web development company Toronto and discuss in detail about your issues and website expectations. Surely, you will find a company that can offer a quote that suits your budget.  Here is a list of things you need to keep in mind while developing a low-budget website. Choosing domain name and hosting      The first thing is domain name registration and hosting. Here, we would like you to research to get the best deal  from the market. Ensure that your hosting plan is WordPress-optimized and includes. Free domain registration  An SSL
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Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada
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The Ultimate Step-by-Step Guide to PPC Campaign

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  PPC or pay-per-click is a popular paid digital marketing strategy. With PPC, you can send traffic to your business website by paying for each click. Facebook Ads, Google Adwords, BingAds are the most common types of PPC.  Traditional search engine optimization (SEO) strategies can help your business to appear in Google’s front page listings. Still, with the present extensive online competition, it takes time and dedication. Since you’re paying for the privilege to rank on the 1st page of SERP with PPC, this mode of advertising can shorten that timeline drastically.  In our guide, we’ll discuss tips and hacks to help you utilize the benefits of PPC campaigns. We’ve specifically highlighted the PPC ad frauds that can hamper your campaign and ruin your investments. Let’s get started!  Hire PPC agency Toronto to manage your PPC campaigns. Step-by-Step Guide to PPC Campaign Determine Your Campaign Objectives  Why do you want to run a PPC Campaign? Increase sales, get inquiries or improve
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Location: 667 King St W 3rd floor, Toronto, ON M5V 1M9, Canada
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